AMPLIFYING A LEGEND FOR THE SOCIAL GENERATION
After 130 years, Topo Chico has established itself as a leader in premium sparkling water and a legend in the category. Despite this leadership and a cult following, brand awareness remains low. How do you scale nationally while still protecting the hidden gem factor of the brand without selling out?
The truth is, the people and culture that surround Topo Chico across passion points like food, music and art are what fuel the brand and have given it its legendary status.
To amplify the legend of Topo Chico, we established a social strategy grounded in four content pillars that focused on the fans, the brand, the product. We developed a mix of social films featuring cultural tastemakers, UGC celebrating fans and product photography for the best ways to enjoy.
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