Where can we take you? A global campaign for next-gen travelers.
Marriott Bonvoy was looking for a modern creative and production approach to connect with a new Gen Z audience for the next chapter of their “Where can we take you” global campaign. SuperBloom’s solution was a creator-led, social-first global campaign that taps into social media and social behaviors as the driving force behind our content and production strategy and ultimately, our creative idea. To bring this campaign to life, our production strategy was focused on supporting emerging behind-the-scenes creative talent, representative of the target audience. Accessing our SuperBloom House community of creators, we partnered with non-traditional creative talent and emerging directors born of social, travel photography, documentary, entertainment, fashion and music cultures to push the boundaries of what is typical in this space. With a clear nod to nostalgia, the campaign features four unique versions of the iconic B52’s song “Roam.” SuperBloom created a sensory world for the brand, including an adapted mnemonic, a branded and visual font and design system, ASMR and audio experiences
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