Our Brand Salons help partners tackle bold creative problems that might ordinarily take months in a traditional agency arrangement.
These live, in-person creative workshops bring together unexpected cultural hit makers from within the SuperBloom House Creative Collective, alongside key players in your team, to unearth the next big unexpected idea for your brand — all in under four hours.
Cruising has a perception problem, one solved only by experiencing a cruise first hand. That’s a lot of work for a 30 second ad to do. We set out to answer the question: How do we get a new cruising audience immersed in the joyous and entertainment-led Virgin Voyage experience in a way that moves them to shift their perception of the category and consider an epic Virgin Voyage for their next travel experience?
To tackle the brief, SuperBloom House curated a team of marketers, creators, producers and entertainment experts from within Virgin Voyages and SuperBloom. Creative Collective members, Purveyors of POP, creators of Real Housewives and Ex on the Beach, joined us at an LA location where the group ideated in a moderated and collaborative setting, all around the intersection of audiences’ passion points of travel, mystery, reality, and high-stakes viewing.
In just four hours, Mystery Voyage was born, a whodunit series with a star-studded cast, which takes place on a Virgin Voyages ship. The team seamlessly architected the series’ structure, casting the brand as a main character, developing a production strategy with the brand as EP and a distribution plan for co-marketing, packaged and ready to sell within 6 weeks of the Salon.